/* Optimiza-T · web v2 · marca: rosa, burdeos y naranja. DM Sans + Fraunces. */
:root{
  --rosa:#F7DDE3; --rosa-2:#F2CFD8; --bur:#5C1A36; --bur-2:#4A1229; --nar:#E8693A; --rm:#E9A3B6; --cre:#FFF6F1;
  --ground:var(--rosa); --ground-2:var(--cre); --card:#FFFFFF; --text:#5C1A36; --soft:#7D6670; --line:rgba(92,26,54,.14);
  --band:#5C1A36; --band-text:#FFF6F1; --band-soft:#E9A3B6;
  --display:'Fraunces',Georgia,'Times New Roman',serif; --body:'DM Sans',system-ui,-apple-system,'Segoe UI',sans-serif;
  --gutter:max(16px,env(safe-area-inset-left,0px)); --gutter-r:max(16px,env(safe-area-inset-right,0px));
}
@media (prefers-color-scheme: dark){
  :root:not([data-theme="light"]){
    --ground:#2A1520; --ground-2:#24111B; --card:#3A1E2B; --text:#FBE9EE; --soft:#D9B8C4; --line:rgba(251,233,238,.16);
    --band:#3F1426; --band-text:#FFF6F1; --band-soft:#E9A3B6; color-scheme:dark;
  }
}
:root[data-theme="dark"]{
  --ground:#2A1520; --ground-2:#24111B; --card:#3A1E2B; --text:#FBE9EE; --soft:#D9B8C4; --line:rgba(251,233,238,.16);
  --band:#3F1426; --band-text:#FFF6F1; --band-soft:#E9A3B6; color-scheme:dark;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;background:var(--ground);color:var(--text);font-family:var(--body);font-size:17px;line-height:1.6;-webkit-font-smoothing:antialiased;overflow-x:hidden}
img,video{max-width:100%;height:auto;display:block}
a{color:inherit}
h1,h2,h3{font-family:var(--display);font-weight:500;letter-spacing:-.02em;line-height:1.06;margin:0;text-wrap:balance}
h1 em,h2 em,h3 em,.it{font-style:italic;color:var(--nar);font-family:var(--display);font-weight:500}
h1{font-size:clamp(44px,7vw,84px)}
h2{font-size:clamp(34px,5vw,60px)}
h3{font-size:clamp(24px,2.4vw,30px)}
p{margin:0}
.wrap{max-width:1160px;margin:0 auto;padding-left:var(--gutter);padding-right:var(--gutter-r)}
.eb{display:block;font-size:12.5px;font-weight:700;letter-spacing:.2em;text-transform:uppercase;color:var(--nar);margin-bottom:16px}
.lead{font-size:clamp(18px,1.6vw,21px);max-width:36em;margin-top:22px}
.soft{color:var(--soft)}
.sec{padding-block:clamp(72px,10vw,128px)}
.sec.alt{background:var(--ground-2)}
.sec.band{background:var(--band);color:var(--band-text)}
.sec.band .eb{color:var(--band-soft)}
.sec-head{max-width:780px;margin-bottom:clamp(36px,5vw,56px)}
.spark{font-family:var(--display);color:var(--nar);position:absolute;pointer-events:none}
@media (max-width:820px){.spark{display:none}}

/* botones */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:10px;font:inherit;font-weight:700;font-size:16.5px;text-decoration:none;border-radius:999px;padding:15px 26px;min-height:52px;border:0;cursor:pointer;transition:transform .2s ease,box-shadow .2s ease,background .2s ease}
.btn-main{background:var(--nar);color:#fff;box-shadow:0 10px 28px rgba(232,105,58,.28)}
.btn-main:hover{transform:translateY(-2px);box-shadow:0 14px 34px rgba(232,105,58,.36)}
.btn-alt{background:var(--card);color:var(--text)}
.btn-alt:hover{transform:translateY(-2px)}
.band .btn-alt{background:transparent;color:var(--band-text);box-shadow:inset 0 0 0 1.5px rgba(255,246,241,.4)}
.btns{display:flex;flex-wrap:wrap;gap:12px;margin-top:32px}
a:focus-visible,button:focus-visible{outline:3px solid var(--nar);outline-offset:3px;border-radius:8px}
.link{font-weight:700;text-decoration:none;color:var(--nar);display:inline-flex;gap:8px;align-items:center}
.link:hover{text-decoration:underline;text-underline-offset:4px}

/* nav */
body::before{content:"";position:fixed;inset:0 0 auto;height:env(safe-area-inset-top,0px);z-index:60;background:var(--ground)}
.nav{position:sticky;top:env(safe-area-inset-top,0px);z-index:50;background:color-mix(in srgb,var(--ground) 90%,transparent);backdrop-filter:blur(12px);-webkit-backdrop-filter:blur(12px);border-bottom:1px solid var(--line)}
.nav-in{display:flex;align-items:center;justify-content:space-between;gap:20px;padding-block:14px}
.logo{font-weight:700;font-size:19px;text-decoration:none;color:var(--text);white-space:nowrap}
.logo i{font-family:var(--display);color:var(--nar);font-weight:600}
.nav-links{display:flex;align-items:center;gap:26px}
.nav-links a{text-decoration:none;font-size:15px;font-weight:500;color:var(--soft)}
.nav-links a:hover,.nav-links a[aria-current="page"]{color:var(--text)}
.nav-links .btn{padding:11px 20px;min-height:44px;font-size:15px;color:#fff}
.burger{display:none;appearance:none;background:none;border:0;width:44px;height:44px;cursor:pointer;color:var(--text);padding:10px}
.burger span{display:block;height:2px;background:currentColor;border-radius:2px;margin:5px 0}
@media (max-width:900px){
  .burger{display:block}
  .nav-links{position:absolute;left:0;right:0;top:100%;flex-direction:column;align-items:stretch;gap:0;background:var(--ground);border-bottom:1px solid var(--line);padding:8px var(--gutter-r) 20px var(--gutter);display:none}
  .nav-links.open{display:flex}
  .nav-links a{padding:14px 0;font-size:17px;border-bottom:1px solid var(--line)}
  .nav-links .btn{margin-top:14px;border-bottom:0;padding:14px 20px}
}

/* hero */
.hero{position:relative;overflow:hidden;padding-block:clamp(48px,7vw,96px) 0}
.hero-grid{display:grid;grid-template-columns:1.25fr .9fr;gap:clamp(24px,4vw,64px);align-items:end}
.hero-text{padding-bottom:clamp(48px,7vw,96px);min-width:0}
.hero .small{font-size:14.5px;color:var(--soft);margin-top:14px}
.arch{border-radius:999px 999px 0 0;overflow:hidden;box-shadow:0 0 0 12px var(--cre);background:var(--rm);aspect-ratio:5/7;max-width:460px;width:100%;justify-self:end}
.arch img{width:100%;height:100%;object-fit:cover;object-position:50% 12%}
.trust{border-top:1px solid var(--line);background:var(--ground)}
.trust .wrap{display:flex;flex-wrap:wrap;gap:10px 28px;padding-block:18px;font-size:14.5px;font-weight:700}
.trust span{display:inline-flex;align-items:center;gap:10px}
.trust span::before{content:"✦";color:var(--nar);font-family:var(--display)}
@media (max-width:820px){
  .hero-grid{grid-template-columns:1fr}
  .hero-text{padding-bottom:12px}
  .arch{max-width:300px;justify-self:center;margin-top:12px}
}

/* te suena */
.quotes{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
.quote{background:var(--card);border-radius:26px;padding:28px 26px}
.quote q{display:block;font-family:var(--display);font-size:24px;line-height:1.2;quotes:"«" "»"}
.quote p{margin-top:12px;color:var(--soft);font-size:16px}
.closing{margin-top:40px;font-size:clamp(20px,2vw,24px);font-weight:500;max-width:38em}
@media (max-width:900px){.quotes{grid-template-columns:1fr 1fr}}
@media (max-width:600px){.quotes{grid-template-columns:1fr}}

/* qué creamos */
.make{display:grid;grid-template-columns:1fr 1.05fr;gap:clamp(28px,4vw,56px);align-items:center}
.prods{display:grid;gap:12px}
.prod{display:grid;grid-template-columns:52px 1fr;gap:16px;align-items:start;background:var(--card);border-radius:22px;padding:18px 20px}
.prod .ic{width:52px;height:52px;border-radius:50%;background:var(--rosa);display:flex;align-items:center;justify-content:center;color:var(--bur)}
.prod .ic svg{width:26px;height:26px;fill:none;stroke:currentColor;stroke-width:1.6;stroke-linecap:round;stroke-linejoin:round}
.prod h3{font-size:22px}
.prod p{font-size:15.5px;color:var(--soft);margin-top:4px}
.screen{background:#2b2025;border-radius:22px;padding:12px;box-shadow:0 30px 60px rgba(92,26,54,.22)}
.screen video{border-radius:12px;width:100%;aspect-ratio:16/9;object-fit:cover;background:var(--bur)}
.make-note{margin-top:28px;font-size:18px;font-weight:500}
@media (max-width:900px){.make{grid-template-columns:1fr}.screen{order:-1}}

/* safari */
.path{display:grid;grid-template-columns:repeat(7,1fr);gap:10px;position:relative;margin-top:8px}
.path::before{content:"";position:absolute;left:6%;right:6%;top:52px;height:2px;background:repeating-linear-gradient(90deg,var(--band-soft) 0 10px,transparent 10px 20px);opacity:.6}
.stp{position:relative;text-align:center;display:flex;flex-direction:column;align-items:center}
.circ{width:104px;height:104px;border-radius:50%;background:#fff;color:#5C1A36;display:flex;align-items:center;justify-content:center;position:relative;flex:none;box-shadow:0 0 0 8px var(--band)}
.circ > svg{width:62%;height:62%}
.circ.line > svg{width:46%;height:46%;fill:none;stroke:#5C1A36;stroke-width:1.5;stroke-linecap:round;stroke-linejoin:round}
.badge{position:absolute;right:-4px;bottom:-4px;width:38px;height:38px;border-radius:50%;background:var(--nar);display:flex;align-items:center;justify-content:center;box-shadow:0 0 0 4px var(--band)}
.badge svg{width:20px;height:20px;fill:none;stroke:#fff;stroke-width:1.7;stroke-linecap:round;stroke-linejoin:round}
.stp .n{font-size:11.5px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--band-soft);margin-top:20px}
.stp h3{font-size:22px;margin-top:6px;color:var(--band-text)}
.stp p{font-size:14.5px;line-height:1.45;margin-top:8px;color:color-mix(in srgb,var(--band-text) 82%,transparent)}
.stp.sale .circ{background:var(--nar);color:#fff}
.stp.sale .circ > svg{stroke:#fff}
.safari-foot{display:flex;flex-wrap:wrap;gap:16px 32px;align-items:center;justify-content:space-between;margin-top:56px;padding-top:28px;border-top:1px solid rgba(255,246,241,.18)}
.safari-foot p{font-size:20px;font-weight:500;max-width:34em}
@media (max-width:1000px){
  .path{grid-template-columns:1fr;gap:0}
  .path::before{left:51px;right:auto;top:20px;bottom:20px;width:2px;height:auto;background:repeating-linear-gradient(180deg,var(--band-soft) 0 10px,transparent 10px 20px)}
  .stp{display:grid;grid-template-columns:104px 1fr;gap:4px 22px;text-align:left;align-items:center;padding-block:12px}
  .stp .circ{grid-row:span 3}
  .stp .n{margin-top:0}
  .stp p{margin-top:2px}
}
@media (max-width:520px){
  .circ{width:84px;height:84px}
  .stp{grid-template-columns:84px 1fr}
  .path::before{left:41px}
  .badge{width:32px;height:32px}
}

/* caso */
.case{display:grid;grid-template-columns:1fr 1.1fr;gap:clamp(28px,5vw,72px);align-items:center}
.phones{display:flex;gap:16px;justify-content:center;align-items:flex-start}
.phone{width:clamp(130px,15vw,190px);background:#2b2025;border-radius:30px;padding:8px;box-shadow:0 24px 50px rgba(92,26,54,.22);flex:none}
.phone img{border-radius:23px;width:100%;aspect-ratio:9/17.3;object-fit:cover;object-position:top}
.phone.up{margin-top:-28px}
.pills{display:flex;flex-wrap:wrap;gap:8px;margin-top:24px}
.pill{background:var(--card);border-radius:999px;padding:8px 16px;font-size:14.5px;font-weight:700}
.pill.b{background:var(--bur);color:#FFF6F1}
.case-note{margin-top:26px;font-size:19px;font-weight:500}
.tag{display:inline-block;font-size:12px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;background:var(--card);color:var(--nar);padding:6px 12px;border-radius:999px;margin-bottom:16px}
@media (max-width:900px){.case{grid-template-columns:1fr}.phones{order:-1}}
@media (max-width:480px){.phone{width:30%}.phones{gap:8px}}

/* cómo trabajo */
.three{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
.col{background:var(--card);border-radius:28px;padding:34px 30px;display:flex;flex-direction:column}
.col.b{background:var(--bur);color:#FFF6F1}
.col h3{font-family:var(--display);font-style:italic;font-size:38px;color:inherit}
.col p{margin-top:10px;flex:1}
.col .ben{font-size:12px;font-weight:700;letter-spacing:.16em;text-transform:uppercase;color:var(--nar);margin-top:22px}
.col.b .ben{color:var(--rm)}
.col .ben + p{font-weight:700;margin-top:6px;flex:none}
.under{margin-top:30px;font-size:18px;font-weight:500;max-width:40em}
@media (max-width:860px){.three{grid-template-columns:1fr}}

/* chus */
.about{display:grid;grid-template-columns:.8fr 1.2fr;gap:clamp(28px,5vw,72px);align-items:center}
.about .arch{justify-self:start;max-width:400px}
.about p + p{margin-top:16px}
@media (max-width:820px){.about{grid-template-columns:1fr}.about .arch{max-width:280px;justify-self:center}}

/* para quién */
.fit{display:grid;grid-template-columns:1fr 1fr;gap:18px}
.fit .col h3{font-family:var(--body);font-style:normal;font-size:13px;font-weight:700;letter-spacing:.16em;text-transform:uppercase;color:var(--nar)}
.fit .col.b h3{color:var(--rm)}
.fit ul{margin:16px 0 0;padding:0;list-style:none;display:grid;gap:14px;font-size:18px}
.fit li{display:grid;grid-template-columns:28px 1fr;gap:10px;align-items:start}
.fit li::before{content:"✓";width:28px;height:28px;border-radius:50%;background:var(--rosa);color:var(--bur);display:flex;align-items:center;justify-content:center;font-weight:700;font-size:15px}
.fit .no li::before{content:"✕";background:rgba(255,246,241,.14);color:#FFF6F1}
@media (max-width:760px){.fit{grid-template-columns:1fr}}

/* siguiente paso */
.steps{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;counter-reset:s}
.st{background:var(--card);border-radius:28px;padding:30px 28px;position:relative}
.st .k{font-size:12px;font-weight:700;letter-spacing:.16em;text-transform:uppercase;color:var(--nar)}
.st h3{margin-top:10px;font-size:28px}
.st p{margin-top:10px;color:var(--soft)}
.st.b{background:var(--bur);color:#FFF6F1}
.st.b .k{color:var(--rm)}
.st.b p{color:rgba(255,246,241,.82)}
.offer{margin-top:22px;border:1.5px dashed var(--nar);border-radius:22px;padding:18px 22px;display:flex;gap:14px;align-items:flex-start;font-size:16.5px}
.offer b{color:var(--nar)}
@media (max-width:860px){.steps{grid-template-columns:1fr}}

/* serie */
.serie{display:flex;flex-wrap:wrap;gap:24px 48px;align-items:center;justify-content:space-between}
.serie > div{max-width:640px}

/* footer */
footer.site{background:var(--bur-2);color:#FFF6F1;padding-block:56px 40px}
:root[data-theme="dark"] footer.site{background:#1D0B14}
@media (prefers-color-scheme: dark){:root:not([data-theme="light"]) footer.site{background:#1D0B14}}
.foot{display:grid;grid-template-columns:1.3fr 1fr 1fr 1fr;gap:32px}
.foot .logo{color:#FFF6F1}
.foot p,.foot a{font-size:15px;color:rgba(255,246,241,.78);text-decoration:none}
.foot a:hover{color:#fff;text-decoration:underline}
.foot ul{list-style:none;margin:0;padding:0;display:grid;gap:8px}
.foot .fh{margin:0 0 12px;font-weight:700;font-size:12px;letter-spacing:.16em;text-transform:uppercase;color:var(--rm)}
.foot-bottom{margin-top:40px;padding-top:20px;border-top:1px solid rgba(255,246,241,.16);font-size:13.5px;color:rgba(255,246,241,.6)}
@media (max-width:900px){.foot{grid-template-columns:1fr 1fr}}
@media (max-width:560px){.foot{grid-template-columns:1fr}}

@media (prefers-reduced-motion: reduce){html{scroll-behavior:auto}.btn{transition:none}}

/* ---- v2.1: portada centrada, páginas interiores, WhatsApp ---- */
.hero-c{padding-block:clamp(56px,8vw,104px) 0;text-align:center}
.hero-center{display:flex;flex-direction:column;align-items:center}
.hero-center h1{max-width:15em}
.hero-center .lead{margin-inline:auto;max-width:40em}
.hero-center .btns{justify-content:center}
.arch-hero{margin-top:clamp(36px,5vw,56px);max-width:380px;justify-self:auto;aspect-ratio:4/5;box-shadow:0 0 0 12px var(--cre);margin-bottom:-1px}
.arch-hero img{object-position:50% 18%}
.trust .wrap{justify-content:center}
@media (max-width:820px){.arch-hero{max-width:280px}}
.narrow{max-width:900px}
.center{text-align:center}
.center h2{margin-inline:auto;max-width:18em}
.phead{padding-block:clamp(56px,8vw,96px) clamp(32px,5vw,56px);text-align:center}
.phead .wrap.narrow{display:flex;flex-direction:column;align-items:center}
.phead .lead{margin-inline:auto}
.phead .about{text-align:left}
.phead .pills{justify-content:center}
.phead .about .pills{justify-content:flex-start}
.h3{font-size:clamp(26px,3vw,34px)}
.two-txt{display:grid;grid-template-columns:1fr 1fr;gap:clamp(24px,4vw,56px)}
.two-txt p{margin-top:12px}
@media (max-width:760px){.two-txt{grid-template-columns:1fr}}
.tick{list-style:none;margin:14px 0 0;padding:0;display:grid;gap:12px}
.tick li{display:grid;grid-template-columns:26px 1fr;gap:10px}
.tick li::before{content:"✓";width:26px;height:26px;border-radius:50%;background:var(--card);color:var(--nar);display:flex;align-items:center;justify-content:center;font-weight:700;font-size:14px}
.msteps{display:grid;gap:18px}
.mstep{display:grid;grid-template-columns:120px 1fr;gap:26px;background:var(--card);border-radius:30px;padding:30px}
.mstep-ic .circ{box-shadow:none;background:var(--rosa)}
.mstep-ic .badge{box-shadow:0 0 0 4px var(--card)}
.mstep.sale .circ{background:var(--nar)}
.mstep .n{display:block;font-size:12px;font-weight:700;letter-spacing:.16em;text-transform:uppercase;color:var(--nar)}
.mstep h2{margin-top:6px}
.mstep .q{font-family:var(--display);font-style:italic;font-size:21px;margin:10px 0;color:var(--nar)}
.mstep .ok{margin-top:16px;background:var(--ground);border-radius:18px;padding:16px 18px}
.mstep .ok span{font-size:12px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--soft)}
.mstep .ok p{margin-top:4px;font-weight:500}
@media (max-width:620px){.mstep{grid-template-columns:1fr;gap:14px;padding:24px}.mstep-ic .circ{width:84px;height:84px}}
.story h2{margin-top:44px}
.story h2:first-child{margin-top:0}
.story p{margin-top:14px;font-size:18px}
.callout{background:var(--card);border-radius:22px;padding:20px 22px;font-weight:500}
.faq{display:grid;gap:12px}
.faq details{background:var(--card);border-radius:20px;padding:4px 22px}
.faq summary{cursor:pointer;list-style:none;font-weight:700;font-size:18px;padding:18px 32px 18px 0;position:relative}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";position:absolute;right:0;top:50%;transform:translateY(-50%);font-family:var(--display);font-size:28px;color:var(--nar);line-height:1}
.faq details[open] summary::after{content:"–"}
.faq details p{padding-bottom:20px;color:var(--soft)}
.four{display:grid;grid-template-columns:repeat(4,1fr);gap:16px}
.four .col h3{font-size:26px}
@media (max-width:980px){.four{grid-template-columns:1fr 1fr}}
@media (max-width:560px){.four{grid-template-columns:1fr}}
.grid2{grid-template-columns:1fr 1fr}
@media (max-width:760px){.grid2{grid-template-columns:1fr}}
.phones.big .phone{width:clamp(150px,20vw,240px)}
.chat{max-width:480px;margin:0 auto;background:var(--card);border-radius:30px;padding:24px;display:flex;flex-direction:column;gap:12px}
.chat div{border-radius:18px;padding:12px 16px;max-width:80%;font-size:16px;line-height:1.45}
.chat .me{align-self:flex-end;background:var(--nar);color:#fff;border-bottom-right-radius:4px}
.chat .ai{align-self:flex-start;background:var(--ground);border-bottom-left-radius:4px}
.offer a{color:var(--nar);font-weight:700}
.wa{position:fixed;right:max(18px,env(safe-area-inset-right,0px));bottom:max(18px,env(safe-area-inset-bottom,0px));z-index:70;width:58px;height:58px;border-radius:50%;background:#25D366;display:flex;align-items:center;justify-content:center;box-shadow:0 10px 26px rgba(0,0,0,.22);transition:transform .2s ease}
.wa:hover{transform:scale(1.06)}
.wa svg{width:32px;height:32px}
@media (max-width:480px){.phones.big .phone{width:30%}}